Bsc Business Administration (Marketing Option)



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Course Description

The program aims at enhancing the career of students pursuing the Management Studies program by transferring to them comprehensive knowledge in theories and practice of Management as pertains in Ghana and the world over. Kindly apply below or scroll down to read full details of the programme.


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6 Reasons to Study this Course with Central University

  • To inculcate the practice of good and efficient marketing management and practices in students.
  • To efficiently demonstrate to students the understanding of ethics in Marketing and how to contribute significantly to the progress of organizations (state or private).
  • To enable students gain a thorough understanding of the operations of the financial markets both locally and internationally.
  • To enable students gain understanding of the operations of banks in the handling of both local and international businesses.
  • To gain the understanding of how to effectively and efficiently apply marketing management in fast moving consumer goods companies and other businesses.
  • To enable students appreciate contemporary and innovative concepts and theories in Marketing to enable them keep abreast with time since Marketing is continuously evolving.


Entry Requirements

Minimum C6 in 6 subjects including 3 core subjects (including Mathematics and English Language) & 3 elective subjects with an aggregate of 36 or better.

Minimum of D or a pass in 3 core subjects (including Mathematics and English language) & 3 elective subjects with aggregate 24 or better.

Applicants must have credit-level passes in at least five (5) GCE Ordinary Level subjects including English Language and Mathematics and three (3) other subjects.

All foreign applicants must be able to read and write in Englis

Foreign applicants must have qualifications equivalent to the above to be considered for admission. Their results must also be translated into English and they should be able to read and write in English. Additionally, all foreign certificates validated by the National Accreditation Board. Applicants may also be required to pass an entrance examination/interview.

In addition to the general admission requirements, Schools, Faculties and Departments may have special entry requirements. The academic catalogues of the Schools and Faculties must be consulted for up-to-date information.



$2,459.00 per semester


Career Opportunities

Graduates of the Marketing program have job opportunities in both public and private sectors. This include:

  • Commercial Banks
  • Fast Moving Consumer Goods Companies
  • Insurance companies
  • Loans and savings institutions

Start Date
3rd September, 2019

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